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Product Marketing Creates Value! And Bridges The Gap Between Sales & Engineering!

Did you know there's a secret to selling software?

A secret that is all too often overlooked? 

Take those two words: "software" and "sales". There are few modern occupations aside from sales and software engineering that have as high regard for themselves as these two demanding and hard-driving careers. 

But sales people and software engineers aren't successful in a vacuum.  For starters, they have to talk to each other!  The successful software vendor must be an organization where software engineering and sales are effective as part of a team.

That's the topic of this blog post: How software engineering and software sales talk to each other. 

Interestingly that dialogue between sales and software engineering doesn't work very well if it is attempted directly.  The worlds of software engineering and sales are too far apart to bridge face-to-face.  But there is a catalyst that will support dialogue between software engineering and sales.

Two Criteria For Assessing Sales & Marketing Technology -- Logistics & Story Telling Support

        There are only so many times that you can use the metaphor of "drinking from the firehose" before the metaphor "runs out of steam".  And yet in the past week, another of my B2B sales friends has spontaneously used the phrase to describe his working environment.

But if we are to escape from the deluge of emails and tweets and video conferences and more, we'll need some great tools to help us.  And not only do we want "secretarial" or logistical help in organizing the deluge, we'd also like some help making sense from" too much".

So, is there a secret to building great tools to manage human communications?  And especially for that most overloaded of professions, the B2B sales person, is there a foundation for software that will help ensure that communications are seen as "valuable" as opposed to "overwhelming"?

There are two objectives for any sales and marketing system, one logistical and one related to meaning.  A good sales and marketing system should:

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